by stepping into your God-given Masculinity
Even if you've already been trying with other
books, blogs, sermons, etc.

"Join me on an ancient path that much of the church has forgotten. The path of unleashed masculinity. The path of living and active gospel. The path of marriage filled with hunger for each other."  --Matt Hallock

Dear Brother,

Let me describe for you pain I've felt, and let's see if you can relate.

"I must be liked and approved by others. Otherwise I'm doing something wrong. Otherwise I'm being offensive, and that's not okay. So I get paralyzed by people's disapproval or dislike of me. This keeps me living inauthentically. I feel like I'm not quite connecting with the present moment. Like I'm not truly getting to know and being known by others. I feel unable to be myself especially with my wife."

"I want my wife to be more playful, adoring, and open with me. If she would change, then things would be better." (sound like Adam, anyone?) 

 "I feel emasculated somehow. Thought I'm not quite sure how. I have needs and desires, but never express them because it feels selfish and wrong. I silently hope others will meet them, and I get frustrated, bitter, or resentful if they don't." 

 "I love Jesus, but my life doesn't see much of his real actual power...even though I believe in the gifts and power of the Holy Spirit." 

 "I'm praying for him to change things, and he's not doing it. He seems to favor others over me." 

 "I know I'm called to be the leader in my marriage and family...but I feel like I'm not. I don't know how to begin. Instead I feel like I'm living to avoid her disapproval." 

 "I feel like I'm living passively, but I'm not sure how to be assertive when I'm supposed to depend on God and submit to his will." 

 "Life feels flat. I feel like I'm going through the motions."

If you want to finally get unstuck in the places where you've been frustratingly trying to grow, to change, to find healing, then I'm convinced that this book, The DNA of a Man, will be a crucial instrument that God uses to bring you victory in your marriage, your hurting and stuck emotions/thinking, and your experience of the power of the Holy Spirit as Jesus spreads his Kingdom.
But first, the problem(s)
At this point, you're probably struggling with one or a couple of problems. That's okay, I would be too. 

 PROBLEM #1: You've already read a bunch of books on how to become a good Christian man. At this point, you're not interested in another list of character traits you need to adopt, a list of behaviors you need to modify or engage in, etc. You don't need someone showing you the way to behave in a way that makes you look all nice and put together and the perfect Christian man. 

 SOLUTION #1: You're in luck, because I don't want to give that to you. I'm not interested in making you a better Christian. 

I'm interested in helping your spirit come alive to the primal DNA that God put inside of you as a man. 

I'm interested in leading you into a deeper connection with him so that you can finally live passionately unleashed. So that you can finally approach his throne of grace with confidence. So that you can finally see the power of his Kingdom at work in your life. 

 PROBLEM #2: You've already read who knows how many Christian marriage books, blog articles, podcasts, etc. And none of it is helping your marriage. You've already heard the standard marriage advice out there: 

  • Love her more like Jesus would. 
  • Up the romance her flowers, send more texts, go on dates. 
  • Grit your teeth and pray more, because God is using her to shape your character. 
  • Lose your life. 
  • Die to yourself. 

If you're anything like me, you're already doing all of those things. You're running yourself ragged trying to do all possible romantic gestures just hoping that something will actually ignite that spark. 

 You of course love Jesus and of course want to love your wife like he would. This is already a non-issue for you. But somehow it's not translating like you think it should. 

 You are definitely praying, asking God to help. Asking him to transform. Asking him to bring revival to your marriage. 

 And all of this amounts to you losing your life. You just want HIM, but HE doesn't seem to be doing much about it all. 

 The truth is, these are all GOOD TEACHINGS. I wouldn't argue with any one of them. But the problem that almost NO ONE talks about is that they are not the root issue. You're trying to apply good teachings in the WRONG OPERATING SYSTEM. And as such, it won't ever work. 

 SOLUTION #2: Thankfully, The DNA of a Man is not your average Christian marriage book. I will not be giving you a fresh version of the above GOOD TEACHINGS, the tactics and strategies to fix your marriage. 

 Instead, I will be giving you tools and steps and principles to change the OPERATING SYSTEM. That way, all of your praying and romancing and serving will actually be fruitful, helpful, heaven-filled, and passion-inducing. 

 In other words, you'll start to become attractive and desirable, rather than needy and manipulative. 

 So now that we understand each other, let me jump in and show you...
Exactly what you're getting

"I am reading 'The dna of a man' by Matt Hallock and it's been unbelievably motivating. Order it, read it, and trust me your life will change."  -Facebook user

"Just read your book, amazing....Your book will, with God's help...lead me in the right direction and continue to make me the man and husband God made me to be. Thank you and thank you Father for Matt's DNA book."

Posting for a friend. "Finished DNA. Was a map to my balls. Called faraway wife, so they could talk. She liked that." -Stay tuned.

" never really knew how to be a man until I read this book. It's a must read! This may seem unmanly, but as I read this I wept because I finally found a solution to a struggle I never understood in the past. This book is down to earth and written in a non-religious "mans" language. Hope you enjoy it as much as I did.

In the middle of your book Matt and my highlighter is running out. 

This book has opened my heart to growing from a boy to a man. Gods intent for me is shaping daily. Thank you. God bless you. Praying for a miracle healing for you.

I have never understood my identity in Christ as well as I do now. The principles in this book all based on Scriptures I already knew flat out excited me and convicted me at the same time. Also, I absolutely love the author's "edge"'s just "real".

As you already know, this isn't like your average Christian self-help or Christian marriage book. This is more along the lines of the pillars of Christian masculinity: 

  •  Men like Gordon Dalbey, who taught us to emotionally untangle from women, first our mothers, and then our wives. Then we can focus first and foremost on our identity as men, as sons of the Father, as warriors in the Kingdom. 

  •  Or John Eldredge, who showed us that men must discover who they are and what their adventure is, so that they can invite their woman into the adventure from a place of confident strength and surety. 

There's no fluff or filler in this book--just three solid and powerful elements of manhood that you and I MUST learn to walk in. You'll discover how to become: 

 A Man of Identity who knows his own worth and value and purpose outside of any other influencing force. Just him and his Father. Him and his King. You'll learn:

The secret revelation about how you've been pushing your wife away, and how to stop it. 

 The key to stopping the ache that you wake up with most mornings. 

 The surprising and heretical truth of the ACTUAL gospel, and what it says about you, your worth, and your importance in the kingdom. 

 How to become CONFIDENT...if I'm allowed to say it...a Kingdom badass who isn't a jerk and who isn't a pushover. 

 How to get your mojo back. Your swagger. Your certainty. Your ability to do awesome.

A Man of Principle who lives life powerfully from his own ability of decision. You'll learn:

How to stand strong in crappy circumstances (like my health battle) and come out stronger, more on fire, and more ready to take ground. 

 How to stop being the "nice guy" who everyone likes but no one respects. 

 The truth about how "nice" Jesus was/is. 

 How you were pushing your wife away when you thought you were simply loving and serving her. 

 The way to ACTUALLY earn her affection and admiration. 

 The new discipline you must start implementing based on Jesus's words, "The truth will set you free." It feels religious and legalistic (at first), but it's a God-given weapon against hell. 

 Repeat from above (because it's worth repeating): How to become a CONFIDENT Kingdom badass who isn't a jerk and who isn't a pushover.

A Man on Mission who is DRIVEN to attack each day with intention, power, and authority. You'll learn:

How to get out of the survival 9-5 mentality. 

 A bonus principle on healing from disease (like my own). 

 How to uplevel your experience of the Kingdom by taking faith-filled action. 

 The way to get out of constantly wishing you had more of God and start LIVING INTO more of God.

And it's easy to read. 

 At 152 pages, you can read it in a day, maybe two. 

 And it's more than just a marriage book, or just a self-help book, or just a Bible teaching book. 

 It's a complete life-transformation book. It's a book that gets your core coming online again so that the power of Jesus can start emanating out and transforming your world.

Your marriage can have intimacy and passion.  

You can lead your children in confidence and strength.  

You can step into a new level of miraculous, supernatural living with Jesus.  

You can walk into a room and not worry about what everyone else is thinking.  

You can be bold, like the heroes of the faith. 

 You can be an atmosphere-changer.  

You can finish this race proud, knowing that you did not hold back, that you did not let struggle defeat you, that you lived to leave an eternal legacy...a man who lived unleashed for Jesus.

Step, with me, into all of this and more in God's Kingdom. 

 But you know what you'll really love?

Stand Tall in the world of men

I used to feel like I had nothing to offer the world. I'd look around at other, high-achieving men, and feel like I couldn't compete with them. And what's more, I bought into the false religious thought that I WASN'T ALLOWED to compete. 

 What do I mean exactly? 

 I thought that, because I was a Christian, I couldn't begin to pretend that I had anything of worth or value to bring to the table. Here are a bunch of men out changing the world and getting stuff done, but I was just supposed to hang on until I die. Meanwhile I needed to grovel in my worthlessness because shame on me if I think that I can do anything good. 

 So I was self-conscious, fearful of men, afraid of failure, paralyzed by insecurity, and I had Jesus as my justification for all of those...SINS. 

 And it made me sit back and think, "If only they knew what I know. Then they'd see that everything they care about is worthless." 

 Some good that does! 

 But once you and I start living according to the life transforming power of the Gospel, the Gospel of the Kingdom, we can stop just playing Christian church-goer waiting for heaven to come. We can go out and get our hands dirty bringing the presence of Jesus to the world. 

 Like the time I was at my gym, in my clearly skinny body (anyone who sees me can tell pretty readily that my body is battling disease), and two other ripped guys walked in talking. One of them talking about how badly his shoulder was injured. 

 Old Matt would have cowered in self-consciousness over my clearly less-than-ripped physique. But new Matt felt the fear and didn't listen to it, instead I started a conversation, and prayed for his shoulder to be healed. Watched Jesus take all the pain away right there. Then the other guy started asking what I believe and opening up about his own life! 

 See...when you embrace the teaching in The DNA of a Man, you realize that you are a blessing in EVERY situation.

here's what to do next
Click any of the big green buttons on this page, or just scroll down to the purchase section.

The cost of this book is $7.90, that's it. And you get both the PDF version and Kindle version. 

 You'll get it instantly to download. 

 That way, you can access it anywhere, immediately, without having to wait for the mail man. 

Plus, you'll get...

"How to Truly Love, From a Place of Strength"
I know that this is very inexpensive, and I can't very well feed my family of five by giving away books and just $7.90, so you're probably wondering what's in it for me. 

 I'm giving you this book as a way of giving you the best of what I've got. Making a great first impression. And judging by the feedback I've gotten, the Amazon reviews, which I've screenshotted below, it should be a pretty LIFE-CHANGING first impression. 

 My hope is that you'll love the book and that this will be the start of a good ministry relationship for years to come. 

 My hope is that you'll continue to follow me and engage in the ministry resources I produce...all with the goal of bringing you further life and power and fire in God's Kingdom. 

 I'm confident that you'll be so blessed by what I'm giving you today, that you'll get in touch and want to jump into my ministry groups, the Kingdom Man's DNA Transformation Program, Husbands:Resurrected and maybe even the Ranks of Adullam

 Pretty straightforward. 

 That said, keep this in mind...

This is a limited offer
I'm not going to make up a bunch of fake reasons as to why this is going to expire soon. I'm not putting a countdown timer on this page, because I can't come up with a good HONEST reason why. 

 But I do know that I won't be running the ads that brought you here forever. And I am going to be holding the next round of the Kingdom Man's DNA Transformation Program as well as the live Husbands:Resurrected group experience soon. Both of which will only be available to men who've bought the book from MY website. 

 So grab the book now a) before I take the ads down and b) in case you want the option of massively upleveling your life. No pressure on that though. 

 And in case you're wondering ... 


 There's a money-back guarantee...

The Boldest Guarantee I Can Make for a Book
I 100% Guarantee you'll love this book or I'll return your $7.90 let you keep the book anyway. 

 You don't even have to send anything back. 

 Just email me and I'll give you back your $7.90 with no questions asked.

This Is Truly A Limited Offer So Claim Your Copy Now Before It Expires
Thanks for taking the time to read this letter. God bless you, and I pray, Jesus that you would bring the life-change to my friend that you died for. I pray that you would flood him with your love, your truth, and your power, and take him deeper into your Kingdom. 

 I look forward to speaking with you soon. 



 P.S. In case you skipped to the end of the letter, here's the deal: 

 I'm offering you a 152 page book that you will be able to access INSTANTLY. 

 All you pay is $7.90.

It's a powerful, life-changing book that has already brought the kingdom into thousands of men's lives. Check it out.


The DNA of a Man

+Kindle Version

+PDF Version

+Bonus Video Teaching

+(optional paperback add-on)


Choose a pricing option

  • Preferred option
    Kindle and PDF Versions + Bonus teaching$7.90
  • Preferred option
    PAPERBACK + Kindle + PDF + Bonus teaching$25.00

Contact Info


By using this website (“Website”), You are
deemed to have read and agreed to the following terms and
The following terminology applies to these Terms and Conditions
(Terms), Privacy Policy and any disclaimer notice and any or all
Agreements on this Website:
“Customer”, “You”, “User” and “Your” refers to you, the person
accessing this Website and exploiting Our Services/Products and
therefore accepting the Company’s terms and conditions and;
“User Account” or “Account” shall mean the online account maintained
by the User at the Website to avail of the Services;
the “Company”, “Our”, “We” and “Us”, refers to Our Company, Matt
“Party” or “Parties” refers to both the Customer/User and Ourselves,
or either the Customer or Ourselves. “Product” refers to a unique
product provided by our Company as a result of Our commitment and
services (“Services”).
Any use or access by anyone under the age of 16 is prohibited unless
permitted by the laws of Your country of residence, and certain regions
and/or Products may have additional requirements and/or restrictions.
All rights not expressly granted to You under these Terms are reserved
to the Company.
The Website allows You to purchase an online-course (Product) for a
fee. We may at Our sole discretion engage third party service
providers from time to time to provide certain Services. Each such
purchase is intended to be used only by one person, unless specified
otherwise under Product’s details. You are not allowed to share Your
purchase and/or provide access to such purchase to a third party.
Please acknowledge that the Products we provide You with for a fee
paid through Our Website constitute Our intellectual property and may
not be exploited in any way prohibited by these Terms.
Subject to these Terms and Our policies, We grant you a limited,
personal, non-exclusive, non-transferable, and revocable license to
use Our Services/Products. You may use Our Product(s) only for Your
personal, non-commercial use, unless You obtain Our written
permission to otherwise use the Product(s). You also agree that You
will access, and/or use only one User Account, unless expressly
permitted by Us, and You will not share access to Your User Account
or access information for Your Account with any third party. Using our
Services/Product(s) does not give you the ownership of or any
intellectual property rights in Our Services or the Product(s) you
access for a fee paid through Our Website.
We are committed to protecting Your privacy. We will only use
information collected from individual Customers particularly email
addresses to facilitate and deliver orders as part of Our commitment to
provide the Services Our Customers have paid. Moreover, as We
endeavor to provide You better products/services We will also be
using Your emails to promote Our other products/services. You can
opt out anytime by pressing the unsubscribe button that can be found
in every email We send. We will constantly review Our systems and
data to ensure the best possible service to Our Customers.
We will provide Customer support services to Our registered Users via
electronic mail. If You experience any difficulties using Our Product
please notify us using the following email: with a subject line “Support”.
However, We will not be liable or in any way responsible for Your own
technical issues, internet speed and other related to Your
access/device/location matters and We reserve the right to solely
determine whether such difficulty exists on Our side.
The information on this Website is provided on an “AS IS” basis. To
the fullest extent permitted by law, this Company: (i) excludes all
representations and warranties relating to this Website and its content
or which is or may be provided by any affiliates or any other third
party, including in relation to any inaccuracies or omissions in this
Website and/or the Company’s Products; (ii) excludes all liability for
damages arising out of or in connection with Your use of this Website.
This includes, without limitation, direct loss, loss of business or profits
(whether or not the loss of such profits was foreseeable, arose in the
normal Product of things or You have advised this Company of the
possibility of such potential loss), damage caused to Your computer,
computer software, systems and programs and the data thereon or
any other direct or indirect, consequential and incidental damages.
Purchasing a Product:
We offer paid Product(s) for a fee. You are responsible for paying all
fees charged by Us and applicable taxes in a timely manner with a
payment mechanism associated with the applicable paid Product(s).
When you make a purchase, you agree not to use an invalid or
unauthorized payment method. We reserve the right to disable access
to any Product for which we have not received adequate payment.
Unless otherwise stated, all fees are quoted in U.S. Dollars. You are
solely responsible for any sales, value-added, withholding or similar
taxes that apply to Your purchase, whether domestic or foreign.
You can purchase Our Product(s) via credit card or PayPal:
If You choose to pay by credit card You authorize Us to charge Your
credit card or bank account for an amount of Product’s applicable fee.
If You choose to proceed with a purchase via PayPal, You further
authorize Us to use a third party to process payments.
By purchasing any Product through Our Website, You hereby consent
and agree to abide by such third-party Internet payment service
providers’ customer terms and conditions, and privacy policies, and
understand that we have no control whatsoever on such customer
terms and conditions, and privacy policies. IF You DO NOT AGREE
to such third-party Internet payment service providers’ customer
terms and conditions or privacy policies, DO NOT PURCHASE
ANY PRODUCT. This is Your sole responsibility to find, read and
understand any third party policies.
Refunds may be available for paid Services as described in Our
Refund Policy below: If the Product You purchased is not what You
were expecting, You can request, within 30 days of your purchase of
the Product, that We will refund to Your original payment method. We
will not provide any refund if You request it after the 30-day guarantee
time limit has passed.
In order to request a refund, please email here: Send an email to with a subject line “Refund Request”.
If We believe You are abusing Our refund policy, such as if You’ve
consumed a significant portion of a Product that You want to refund or
if you’ve previously refunded a Product, we reserve the right at Our
discretion, to deny such refund, disable Your User Account and/or
restrict all future use of the Services/ Product(s). If We disable Your
User Account or disable Your access to Our Product due to Your
violation of these Terms or other Our policies, You will not be eligible
to receive a refund.
As a Customer, You agree not to:
Circumvent, disable, or otherwise interfere with security-related
features of the Website;
Disparage, tarnish, or otherwise harm, in Our opinion, Website
and/or the Service;
Use the Product in a manner inconsistent with any applicable laws
or regulations;
Interfere with, disrupt, or create an undue burden on the Service or
the networks or services connected to the Service;
You will not share access to Our Product with a third party (unless
otherwise permitted by us separately in writing); will not lease, sell,
grant or otherwise exploit Our Product(s) in a way prohibited by
these Terms.
Attempt to bypass any measures of the Website designed to
prevent or restrict access to the Service, or any portion of the
In case Our Services enable You to share your content ("User
Content"), You retain all intellectual property rights in, and are
responsible for, the User Content You create and share. However, by
submitting User Content you grant other Users and Company the right
to share Your User Content via any social media platform.
As a user of the Site, you agree not to post any Prohibited Content:
1. Profane language or content;
2. Content that promotes, fosters, or perpetuates discrimination on
the basis of race, religion, gender, marital status, familial status,
national origin, age, mental or physical disability, sexual
orientation, gender identity, source of income or other protected
status under applicable law;
3. Inappropriate sexual content or links to inappropriate sexual
content, nudity or obscene;
4. Conduct or encouragement of illegal activity;
5. Private and confidential information;
6. Content that violates a legal ownership interest of any other party.
Unless otherwise indicated, this Website is Our proprietary property
and all source code, databases, functionality, software, Website
designs, audio, video, text, photographs, and graphics on the Website
(collectively, the “Content”) and the trademarks, service marks, and
logos contained therein (the “Marks”) are owned or controlled by Us or
licensed to Us, and are protected by copyright and trademark laws
and various other intellectual property rights and unfair competition
laws in various jurisdictions including EU and US, international
copyright laws, and international conventions.
The Company may terminate your access to all or any part of the
Website, Services and/or Product(s) at any time, with or without
cause, with or without notice, effective immediately.
You can stop using our Services at any time. You may delete your
User Account by Website features or notifying Us at When you decide to delete Your User
Account, We will delete Your data, although this may not take place
You agree to indemnify, defend and hold harmless Company and its
affiliates, and their respective licensors and Service Providers, and all
officers, directors, owners, agents, or licensors of any of the foregoing
(collectively, the “Indemnified Parties”) from and against any and all
losses, damages, liabilities and costs, including reasonable Attorney’
fees, sustained by any of the Indemnified Parties in connection with
any claim arising out of Your use of Our Website or Product(s), or any
breach by You f these Terms. Under no circumstances shall We be
liable for any amount exceeding the fee paid for the
Services/Product(s) ordered.
We reserve the right to revise the Terms at our sole discretion at any
time. Any revisions to the Terms will be effective immediately upon
posting by Us. For any material changes to the Terms, we will take
reasonable steps to notify you of such changes, via a banner on the
website, email notification, another method, or combination of
methods. In all cases, your continued use of the Services/Products
after publication of such changes, with or without notification,
constitutes binding acceptance of the revised Terms.
If it turns out that a particular provision of these Terms is not
enforceable, this will not affect any other terms. If you do not comply
with these Terms, and we do not take immediate action, this does not
indicate that we relinquish any rights that we may have in accordance
with these Terms or granted by law.
These Terms and Conditions are governed by the laws of US, TN the
parties submit to the jurisdiction of the Court of US, TN regardless of
conflicts of law rules, and Franklin Courts competent to hear appeals
from them.
The Terms constitute the sole and entire agreement between You and
Us regarding this Website and supersede all prior and
contemporaneous understandings, agreements, representations, and
warranties, both written and oral, regarding the
For questions or clarifications regarding Our Terms and/or any other
matters related to Our Services/Products, please contact Us at
Our mailing address is:
Attn: Matt Hallock
Address: #1294 2000 Mallory Ln, Suite 290, Franklin, TN, US 37067
I agree

Shipping address

Choose shipping

Main product

    « Go back


    You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

    Upgrade Your Order and Become a CONFIDENT Husband Who Your Wife Can't Resist

    One-time $37 bundle

    DNA Audio Teaching Series: Prefer to listen while you're working, driving, working out, fishing, shaving?! Grab the DNA Audio series that birthed the book, and you'll get powerful teaching NOT available in the book. In particular, the complete teaching: "The Foundation You Need to Earn Love and Respect"

    HUSBAND:REBUILT:  In this easily APPLIED 5 part training course, you will learn the NOT-TAUGHT-IN-CHURCH, Biblical principles, for becoming a freakin' awesome, confident husband. Each lesson presents a highly actionable action plan so that you're not just receiving, but you're doing and making the training stick. End the toxic cycle of pain that leaves you needy and whiny and leaves HER wondering where her man went. Rekindle passion and desire by earning her affection and respect again.

    • Total payment
    • 1xThe DNA of a Man - A$0
    • Shipping$0

    All prices in USD